WHAT’S THE BIG DEAL?
User Experience (UX) teams up with beauty and function.
Let’s face it. The internet is not a small pond with a select number of websites offering similar products and services. It has expanded to a massive ocean, saturated with well over 1 billion websites. In the marketing world, you need to stand out in this vast ocean. Plus, most visitors to websites don’t spend much time deciding whether to linger; they make a quick decision based on first impressions.
This is why designing your website with your ideal visitor in mind is crucial.
Presenting…User Experience, or UX for short.
Within seconds, your potential customer is either in or out. I strategize with you on the front end of your website design to determine who your ideal customer is and what they are looking for, so your website reflects your potential clients.
Beauty and functionality are also a part of your visitor’s experience and process.
A website’s look will draw a potential customer in. How functional it is will determine how long they will stick around.
(And you want them to stick around! )
The longer a potential customer visits your site, the higher likelihood that they will convert. In short, to convert is when a potential customer or client does what you hope they’ll do when they visit your site; sign up for your newsletter, contact you for further information, book an appointment, purchase a product, etc…
However, if your website isn’t streamlined and is hard to navigate, you’ll loose a potential client’s attention! Think about the last time you entered a website browsing for what you hoped to find, only to get frustrated because it wasn’t clear where to go to get the answers you were looking for? How long did you stay there?
Hence, the importance of working with me on the front end to strategize these key components; which I very much look forward to doing for you!
SEO (Search Engine Optimization).
Search Engine Optimization matters because it tells the internet search bots on the world wide web whether your site is worth popping up in someone’s search results. It helps get potential clients and customers to your website. SEO is just one of the ways to get a leg up in getting noticed. There are many ways to usher potential customers and clients to your website; you and I can surely discuss as we work on your project.
When I work for you, I’ll do the front-end work to determine how best to set up your website SEO, giving you more time to spend on what matters to you!
